This past week, the steampunk community expressed both apoplectic shock and exuberant clamoring over a press release from IBM’s Social Sentiment Index predicting that steampunk will be a retail trend from 2013 – 2015. After that announcement, the media picked up and ran with it, as the media usually does: Forbes reported the news, followed by Time, and soon all of the sci-fi and geek blogs were buzzing about the “discovery” of steampunk by the rest of pop culture. Even James Blaylock, one of the old-timers who started the subgenre with K.W. Jeter and Tim Powers, put in his two cents on HuffPo to explain what steampunk is to the masses.
Of course, with every new wave of attention, the steampunk community is reminded of all of the other times when people thought the aesthetic movement was hitting the mainstream (for good or for ill). Remember the elation when The New York Times covered it? Or how many cringed when Steampunk Palin went viral? Or how about that Justin Bieber video? (Click at your own risk.)
And wasn’t rococopunk being praised as the next big thing a couple of weeks ago?
[Read more in “Steampunk hits the mainstream (again)” on Tor.com]